An imperative need of enterprises is the preservation of the clientele and the continuous communication with it. For this reason, we developed the product Cloud Campaign, which is the solution, by PocketBiz Romania, for the massive sending of newsletters, emails, SMS, FAX, leaflets via post and voice messages. It is an application that undertakes to build the loyalty club for the enterprise, to keep the customers updated about offers and news and naturally, it can be combined with a reporting tool that can be connected with a Business Intelligence system.

Cloud Campaign gives you the following capabilities:

Communicate with your customers with personalized SMS/MMS (i.e. Happy birthday Mr. Posescu)

Print massively personalized letters for sending via post

Choose format and dimension of the leaflet

Send dynamic e-mails & newsletters and define the recipient’s answer capabilities

See delivery and read receipt report of the emails and SMS

Call via phone your contact list, either with dynamic Text To Speech message or recorded message

See the results of the update through a full Business Intelligence system and take decisions for your next actions

Define conditions for automatic communication: i.e. “When the turnover of a customer passes a limit, then send automatically an email/SMS for

    extra discount and offers”

Choose from a series of ready communications scenarios (i.e. Birthdays, template Emails)

Connect cloud campaign with other systems (i.e. CRM)

Automatic subscribe/unsubscribe in the mailing list

Create and update the recipient lists with multiple criteria

General about Cloud Computing:
Cloud computing is a way of implementing applications with which all the data and the computer power is not anymore at the hands of the user, but in a “cloud” of computers with which the user has connection through the Internet. It is the trend in the world software market and the newest applications are developed under the cloud logic. Cloud computing gives enterprises the ability, without making big investments in hardware and without burdenning their network, to execute the tasks that normally would need the existence of an expensive datacenter. PocketBiz Romania uses the Microsoft’s cloud platform, Windows Azure to provide cloud solutions, like Cloud Campaign.

Cloud Campaign Benefits:

Customer relationship improvement

More efficient Sales Organizing

Interactive communication

Improvement of provided services

Lower cost of Initial Investment

Zero Cost for Maintenance and Software Updates

Zero Cost for Purchase, Installation and Maintenance of Hardware Infrastructure

Ability of usage from anywhere at any time

Data and Communication Security

Zero Burden of the Company’s Internal Network

Cloud Campaign Architecture:

Windows Azure Platform

SQL Azure

.Net Framework 4

Ability of On Premise Implementation

See also