Mobile TAG, which is based on Microsoft®Tag technology, is one interactive barcode reader for mobile phones, which offers direct information and entertainment.

Microsoft® TAG is a new barcode type, specially designed to be recognized by mobile phones, with symbols that can create trillions of combinations. The user simply uses the camera of his mobile phone to read/scan the barcode and the application makes automatically an action, like opening a web browser or calls a number.

Without the need of typing an internet address, the user can use the Microsoft TAG and read in his mobile device information about a consuming product, to watch a video, to see a map, to participate to contests, to listen to music, to connect to a social network, to get updated about a financial offer etc.

It is important to mention that Microsoft is the first company that used color in the barcode to become more attractive and efficient. This multicolored appearance is a basic characteristic of Microsoft Tag and in this way the company that designs the TAG can include in the barcode its logo or any picture. The Microsoft Tag logo is small like the size of a coin and can be put almost anywhere.

The application is compatible with almost all the smartphones like iPhone, Android, Windows Phone, Windows Mobile, Blackberry, Symbian etc.

The Mobile TAG offers many capabilities depending the reason of its usage, indicatively, the general benefits of the TAG technology are:

 It offers direct information in the mobile device

 It is simple, useful and entertaining

 It gives a high technological profile to your company/brand

 It creates unlimited capabilities for interactive communication and entertainment

 It can be printed in all the media (leaflets, posters, packaging, images, TV, Websites etc.)

 It makes your ads efficient and with ability of analytics also

 Verification of your ads efficiency (even Merchandising), in an easy and economical way, giving you statistical data and analytical reports

 Direct update of the account info (loyalty card club)

 Creation of interactive games with TAGs

See also